BALANCE COMPANY CEE DOO BEOGRAD (hereinafter: “the Company”, “we”, “us” or “our”) values your privacy and is committed to protecting your personal data in accordance with the highest standards.

This Privacy Policy explains how we collect, use, and safeguard your information when you visit our website.

  1. Data Controller and Contact Details

BALANCE COMPANY CEE DOO BEOGRAD

Address: Flore Sends 15, 11000 Belgrade, Republic of Serbia

Email: office@balancecompany.rs

  1. Personal Data We Collect and Sources

We collect the following categories of personal data:

  • Contact and identification data: name, email address, phone number (voluntarily provided via contact forms, inquiries, or newsletters).
  • Technical and usage data: IP address, browser type/version, operating system, device information, pages visited, time/date of visit, referring/exit pages (automatically collected via cookies and similar technologies).
  • Communication data: content of messages/inquiries you send us.

We obtain most data directly from you. Technical data is collected automatically through your device/browser.

We do not collect special categories of personal data (sensitive data) via the website.

  1. Purposes of Processing and Legal Bases

We process your personal data for the following purposes and on these legal bases (pursuant to Article 12 and following of the Law on Personal Data Protection and equivalent GDPR provisions):

  • Responding to your inquiries, providing information or services you request → Performance of a contract (pre-contractual measures) or legitimate interests (efficient communication).
  • Improving website functionality, user experience, security, and analytics → Legitimate interests (essential for our website operation).
  • Sending marketing communications (e.g., newsletters) → Your explicit consent (you can withdraw it anytime without affecting lawfulness of prior processing).
  • Complying with legal obligations (e.g., accounting, responding to official requests) or defending legal claims → Legal obligation or legitimate interests.

We do not carry out automated individual decision-making or profiling.

  1. Data Retention

We retain your personal data only as long as necessary for the purposes above or as required by law:

  • Inquiry/contact data: up to 36 months after last interaction (unless longer retention is justified).
  • Technical/usage data: up to [e.g., 14–26 months] depending on cookie settings.
  • Marketing data: until consent withdrawal.
  1. Data Sharing and Recipients

We do not sell or rent personal data. We may share it with:

  • Trusted processors (e.g., web hosting, IT maintenance, email service providers) bound by data processing agreements ensuring the same protection level.
  • Public authorities if legally required.
  1. International Transfers

If personal data is transferred outside Serbia (or EEA), we ensure adequate safeguards (e.g., adequacy decision, standard contractual clauses, or other measures per Articles 64–68 of the Law on Personal Data Protection / GDPR Chapter V).

  1. Data Security

In case of a personal data breach likely to result in risk to your rights, we will notify the Commissioner and, where required, you within 72 hours.

  1. Your Rights as Data Subject

Under the Law on Personal Data Protection (Official Gazette RS no. 87/2018), you have right to:

  • Access your personal data and obtain a copy.
  • Rectify inaccurate or incomplete data.
  • Erase data (“right to be forgotten”) where grounds apply.
  • Restrict processing in certain cases.
  • Object to processing based on legitimate interests or for direct marketing.
  • Data portability (receive data in structured format).
  • Withdraw consent at any time (without affecting prior processing).

To exercise these rights, contact us at office@balancecompany.rs. We will respond as soon as possible, exceptional within one month (extendable in complex cases). You may lodge a complaint with the supervisory authority: Commissioner for Information of Public Importance and Personal Data Protection Bulevar kralja Aleksandra 15, 11120 Belgrade Email: office@poverenik.rs Website: www.poverenik.rs

 

  1. Cookies and Similar Technologies

Our website uses cookies and similar technologies for essential functionality, analytics, and (with consent) marketing. You can manage preferences via our cookie banner or browser settings. For details, see our separate Cookie Policy.

  1. Changes to This Policy

We may update this Privacy Policy to reflect changes in practices, technology, or law. The current version is dated on July 1st, 2026 and published on our website. Significant changes will be notified appropriately.

  1. Contact Us

For questions, concerns, or to exercise your rights: Email: office@balancecompany.rs

Last updated: July 1st, 2026